Dead Island: The best Video Game trailer ever made?

I've worked in the videogame business for nigh on 17 years,seen a huge amount of change,seen a lot of product and hardware come and go, experienced its ups and downs, played amazing product, worked on really bad product and I've promoted a lot of product. I've also been witness to the traditional hype normally associated with the "next big thing in videogames" (sometimes it was, sometimes it wasn't). There are of course the Milestone products that come out, the big hitters like Halo which has thrown considerable weight behind the way it reaches out to its audience with its trailers,taking you from the living room and into the firefight like a Hollywood movie  even employing directors like Neil Blomkemp,South African director of District 9 to create its Halo short films.
Gears of War from Epic and its Mad World trailer was sublime, it created mood, it was emotional, it was devoid of all sound effects and instead used the music from Gary Jules to create an incredible contrast that made people talk about the trailer even more.
The only other time I've seen this dynamic brought up in conversation was when Judy Garlands "Somewhere over the Rainbow" was used in a shoot out scene for the movie Face Off with Nic Cage, except it didn't quite work as well as it should or could have.
Which brings me to the announcement trailer for Dead Island which is probably the best videogame trailer I've ever seen,why?

For a new videogame I.P to enter the zombie genre is extremely brave, especially after benchmark titles like Resident Evil, Left for Dead  have established themselves as very popular brands with such a large legion of fans, Dead Island had to find a way to stand out, it needed to create a viral to get people talking about it but also to create something that no one would expect, and they did it brilliantly. Its a heartbreaking trailer, its not pretty to watch but it really brings the emotion of the scene and does so with a with an amazingly haunting soundtrack. Best of all it tells its story in reverse making it truly unique in that it breaks all the common traditions of videogame trailers. I played this trailer for a female colleague at work who  was almost in tears afterwards.The trailer is generating a ton of buzz on the forums as being one of the best ever created.

Dead Island is a first person survival horror game that will be entirely focused on melee combat set within a tropical island setting you can freely roam.

When I watched the trailer Wednesday it had 5,890 views, in two days it has acquired 1,362,679 views as of posting this update. Metro, FHM, Empire and actor Simon Pegg are just some of the channels that picked up on the global phenomenon of the trailers impact within 24 hrs posting updates and tweets about the trailer.

Watch the trailer below...