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Monday 10 October 2016

Who The F**K is Casey Neistat?



If you don't know who Casey Neistat is then chances are your internet has been down for way longer than it should have been.
Casey Neistat is a New York based Vlogger and film maker currently burning a legacy on the internet and YouTube at an incredible rate. In August 2015 he had just over 1 million subscribers on his Youtube channel, that figure is now racing past 5.2 million subscribers as we hit the halfway mark to October 2016 and over 683+ daily vlogs in the bag.

Neistat is currently the fastest growing Youtuber in terms of popularity and subscriber growth, it's fair to say he had a somewhat lucky break with being able to sell his Neistat Brothers tv show to HBO for a cool $2 Million a few years back but in general its clear to see that Neistat's popularity stems from his genuine personality and all round super friendly and fearless appeal.
Neistat, like many of the top YouTubers believes in delivering high quality content, it is after all what drives viewer interest on most youtube channels, unique highly engaging content that draws the audience in. His unique formatted style complete with a range of drone and hand held footage all of which is shown in super high definition quality and accompanied by music from the genre typically known as 'Headbob' mixes beautifully with his spontaneous and down to earth persona on camera.

Above all though, Neistat is super connected with the city of New York, his trademark Boosted board and bastardized Rayban Wayfarers (see this episode about the sunglasses) define who he is and how the people of New York recognize who he is as he darts through busy city traffic at what looks like crazy breakneck speeds. Neistat is also super connected to all walks of celebrity and media folk including other Youtubers like Roman Atwood, film directors like Ariel Schulman (Catfish and Paranormal Activity 3,4) , singers such as Justin Beiber and sports personalities like USA World Cup player Jimmy Conrad, the list goes on...

So, who the f**k is Casey Neistat?..



Neistat is the guy who snowboarded through New York city towed behind a jeep during one of the worst ever snowstorms to smash into New York , thus gaining massive global exposure through various news networks and racking up over 15 million views.


Neistat is the guy who 's breakthrough YouTube film 'Bike Lanes'  saw major news channels and New York blogs propel him to local stardom when he got ticketed by the NYPD for not riding his bike in the designated bike lanes (sounds mundane but Neistat crashing into a parked NYPD squad car deliberately to prove his point is pure genius).


Neistat is the guy who blew Nike's entire ad budget on international travel over the course of 10 days  but in doing so created the single best YouTube branding story out of three he created for the brand, titled 'Make it Count'  it remains his most watched YouTube piece with over 21 million views.

Neistat is the guy who hung on the bottom of a rope ladder suspended beneath a helicopter over the famous Hollywood sign to create a shot for Samsung's 360 camera.


Neistat is the guy who brands love, emerging powered skateboard brand, Boosted gets massive exposure from Neistat who uses their boards as a means of travel when he's in New York ( the guy dodges truck wing mirrors like a goddamn ninja). DJI, makers of the Phantom 4 and Mavic high resolution drones also get amazing exposure.Samsung and Canon get some of the most coverage through paid and unpaid endorsements of their brand and gear. Even corner shop and party supplier Balloon Saloon also does pretty good out of the visits by Neistat, $1 Pizza also gets a lot of promotion.


Neistat is the guy who, along with tattoo artist Scott Campbell went to Afghanistan and was embedded with American Special Forces Para Rescue jumpers to tattoo them, also check this particular episode for a blistering account of how getting tattooed after hours of insane close combat with Taliban forces proved to be a cathartic experience for one PJ by the name of Roger Sparks.


Neistat is the guy who goes through more tech than NASA on a bad day, his drone graveyard in his New York studio makes grown men weep, don't get me started on the number of smashed cameras and expensive lenses, to Neistat these cool gadgets are merely tools of his trade as a film maker.


Neistat is the guy who is creator and owner of venture capitally funded social app, Beme. Available on iOS and Android, Beme is a video sharing app designed to help people communicate and promote themselves and share their daily experiences. ( Beme was purchased by CNN in 2016 and employs Casey and his team to drive Beme as a media content driven arm of CNN).



Neistat is the guy who's video on the $21,000 Airline seat went viral, gaining him further exposure around the globe on various culture, news and lifestyle channels who loved the informative and detailed insight into luxury air travel with Emirates Airlines.



Neistat is the guy who decided to vlog daily on March 25th 2015, his 34th Birthday, he uploads a vlog segment everyday except for when he's too busy traveling, each Vlog lasts around 8-11 minutes and is a cumulative overview of his day.



Neistat is the living proof that living a decent and honest life with a positive outlook is one of the facets to success and happiness. Truth be told, if you're going to get advice from anyone, get it from someone who's living the dream and wringing every second out of every day and being successful with it.

Neistat is the guy who has a Supermodel for a friend - Karlie Kloss  who also started up her own channel with the help of Neistat's guidance.



Neistat is the guy who sometimes has a segment on his vlog called 'mailtime' whereby he opens ( totally destroys) his fanmail packages to camera, he gets sent everything from branded clothing and candy to tripods,gadgets and live lobsters (yes, live lobsters).


Neistat is the guy who helped his friendly UPS delivery driver Marlan start a Go Fund me page as a way for Marlan to help his critically ill sister receive medical treatment for her Kidney dialysis, something Marlan was struggling to pay for out of his own UPS salary. The fund target was smashed in less than 3 days.



Neistat is the guy who won GQ's 'New Media Star' Man of the Year and the Streamy's (First Person category) award  in the same year.

So there you have it, that's who the f**k Casey Neistat is and he's totally killing it.
Check out his YouTube channel


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