Conor McGregors 'F**k You suit

They say clothes maketh the man, apparently we have Mr William Shakespeare to thank for that one, I can neither deny or confirm if that's true or not, a quick Google search suggested it was from ancient Greece but hey, what do I know?
You may or may not be into boxing or MMA fighting, I'll claim ignorance to knowing much about it to be honest but the recent words of wisdom between Floyd Mayweather and Conor McGregor last week were talk of the town, things got pretty amped between the pair, one turned up in a baseball cap with a big bag of money ( well, stacks of $1 dollar bills) and one turned up in a sharp looking 'pinstripe suit' and a truck load of attitude.

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However, on closer inspection,what everyone thought were the traditional designer lines on McGregor's pinstripe suit were hugely mistaken, closer inspection reveals the suits pinstriped lines were actually in fact very small text that said "fuck you". Designed exclusively to wear at the press conference this week to promote their mega payday fight on August 26th.
Much of pre-fight press conferences  for big mega pay day fights is all about the psychology between the fighters and for setting up the hype to push ticket sales for pay per view, its about putting serious doubt into your opponents mind before the fight- unless of course things get really heated and fists fly which isn't unheard of.

The 'fuck you' suit is actually an inspired piece of mind games, for all of Mayweather's material wealth and TMT self-endorsed branding (The Money Team)  not to mention the endless Instagram money stack photos he posts - all this despite the fact it appears that the IRS is chasing him for around $29 Million in back taxes. McGregor went into this press conference to get inside Mayweather's head. 'The man had a pinstripe suit which said 'fuck you' all over it - now Floyd is a big boy, he's probably not all that bothered about the man inside the suit but from now until the fight he'll be wondering how much did that suit cost to make, who made it and who the hell came up with that idea?. Additionally it gets press talking, GQ already did a big article on it.

The suit was designed and made by David August who makes all of McGregors suits, this one was custom made, Navy Wool and was designed with McGregor's personality in mind.
Mayweather's track record speaks for itself, the man has made lots of money from winning in a career that is currently 49 wins with no losses so lets hope that McGregor's press conference willy waving and grandstanding doesn't make him look the fool come August 26th.